With the advent of the "lazy economy", the home cleaning appliance industry has great growth potential, and floor washing machines have become 

a "star category" in the industry. According to data, my country's home appliance market will decline by 7.4% in 2022, while cleaning appliances will 

achieve a growth of 4%, especially sweepers and floor washing machines. Among them, the scale of floor washing machines has exceeded 10 billion 

yuan in three years, becoming a powerful driving force for industry growth.Running against the trend, floor washing machines maintain growth

A few years ago, floor washing machines were rare. Nowadays, whether you are walking into a home appliance store or "hanging out" on an online 

e-commerce platform, you can see that there are a dazzling array of floor washing machines of various brands, giving consumers more space to choose. 

According to statistics, from 2019 to 2022, the retail sales of floor washing machines increased from 70 million yuan to 10 billion yuan, and the retail 

volume increased from 26,000 units to 3.48 million units.

In just three years, more and more companies have entered the new field of floor washing machines, which has attracted much attention. Brands have 

continued to penetrate and promote continued growth of the industry. Floor scrubbers have become a “dark horse” that has emerged after sweeping

robots, and a new engine for growth in the cleaning appliance track.

During this year's "6·18" period, floor washing machines showed their strong growth momentum. Suning data shows that during the "June 18" period this year, 

sales of floor washing machines increased by 72% year-on-year, surpassing sweeping robots. Aowei Cloud data also shows that during the "June 18" period this year, 

the growth rate of cleaning appliances slowed down, but floor washing machines still led the way, with sales volume and sales increasing by 37.5% and 12.1% respectively year-on-year.

Industry insiders say that 48.48% of domestic households clean their floors 1 to 3 times a week, and using traditional mops, brooms and other tools is time-consuming 

and labor-intensive. Therefore, more convenient cleaning tools have become the pursuit of most households. The emergence of floor washing machines 

that integrate suction, mopping, washing and other functions just meets people's cleaning needs and accurately and efficiently solves long-term cleaning 

pain points. This is why the floor washing machine industry can still maintain its momentum despite the decline in the home appliance market. The key to 

maintaining the upward trend. It is worth mentioning that the current penetration rate of floor washing machines is still relatively low. Compared with other 

cleaning appliance categories, there may be room for growth several times.

Pain points still exist and need to be solved through “evolution”

Looking at every new category of home appliances, we can find similar development trajectories. From barbaric growth to disorderly competition to return

to rationality, differentiated value is created. Floor washing machines also follow this iron law.

It is undeniable that in today's increasingly fierce competition in the floor washing machine market, part of the driving force behind its rapid growth is the

decline in average prices. When the floor scrubber was first launched, its price made most people "unafraid to look directly at it." However, by this year, 

the price of mainstream products has been almost "cut in half." Appropriate price reductions are not only a decision-making choice for floor washing machine

companies to improve their competitiveness, but also a phenomenon in which the industry is gradually maturing. In most industries, it is a normal and 

reasonable trend for technological advancement to bring down costs. Regardless of offline stores or online e-commerce, today, the prices of many floor 

washing machines are completely within the acceptable range of consumers.

Industry insiders believe that falling prices will help popularize floor washing machines and further expand the market pie. However, excessive attention 

to price factors will easily lead to a cycle of low-price competition, which will ultimately affect the technical performance and user experience of floor 

washing machines and harm the entire industry. credibility. In fact, many consumers have complained about the pain points of the floor washing machine. 

For example, its anti-winding and hair cutting functions are not strong enough, and it still needs to be cleaned manually. Some consumers also said that after use, 

they found that they could not achieve the expected "liberation". "Hands", the cost of trial and error is too high; and when faced with scenes of heavy 

oil stains or dark stains, the cleaning power of the floor washing machine is not ideal.

In this regard, industry insiders said that lowering the average price is not the only way for floor washing machine companies to improve their 

competitiveness. While floor washing machine brands are looking for ways to break through, they should also think about how to extend the life cycle of

 floor washing machines. Floor washing machine companies should take a long-term strategic view, continue to empower products, technologies, 

and services, and continue to innovate based on user needs. At the same time, after-sales service and other aspects are optimized to reduce 

consumers' worries about maintenance when using it and better protect consumer rights.